Viciously Loyal isn't just something we say, it’s who we are.

We’re loyal to our faith, we’re loyal to our families and we’re loyal to our service. If I care for you or I am on your “team” I will be there for you to the end. It’s how I was raised and what I believe in. Loyalty above all else, except integrity are words I choose to live by.

I come from a long line of serviceman in my Family. My father retired as a Chief Master Sergeant after 33 years of service in the United States Air Force, my brother was a Captain in the Air Force, my grandfather was in the Army and four of my uncles served in the military as well. Service has been a part of my family lineage for over a century. As for myself, I served in the United States Marine Corps (Reserves) as an Infantry Rifleman and am currently in my sixteenth year of service as Peace Officer in the Great State of Texas. They say police work is more than just a job, it’s a career. However, it was more than that for me. It called to me as it does for many of my brothers and sisters in service. YOU are the reason I created this phrase/ brand. We are loyal to what we believe in and for most of us it is: God, Family and Service. And yes, in that order.

The phrase viciously loyal expresses our commitment to our service; nothing more. It does not mean that we promote confrontation or violence of any kind. We are simply committed to defending what we believe in. Viciously Loyal was my signature at the end of every correspondence I wrote and I simply turned it into a brand that other people of service can understand and relate to. However, everyone in this country is viciously loyal to something. If you take some time to think about it, it will come to you. It will be something that you would defend, something you personally subscribe to or you think that defines you. That is what you are viciously loyal to.

Our logo is a trident with three chevrons underneath. The three prongs of the trident stand for Faith, Family and Service. The chevrons underneath represent our branches of service i.e. military, police and fire.

Viciously Loyal,

George Chavez